About us

Welcome to Pierce It, your go-to destination for high-quality piercings and body jewelry in Hawke's Bay, New Zealand! Locally owned and operated, we’ve been proudly serving our community since 2014. What began as a small, passionate venture in Hawke’s Bay has since grown with stores in Hastings, Napier, and Wairoa, allowing us to bring exceptional piercing services and stunning body jewelry to even more people across the region.

At Pierce It, we believe that body piercing is more than just about the jewelry—it’s about personal expression, confidence, and celebrating your unique style. Our talented team of professional piercers takes pride in offering not only the highest quality piercing services but also an extensive selection of high-quality body jewelry, ensuring that every piece we offer meets our standards for safety, comfort, and style.

Whether it’s your first piercing or you're adding to your collection, you’ll find a wide variety of high-quality jewelry at Pierce It, with options to suit every style and preference.

As a locally owned business, we’re deeply committed to our community and dedicated to providing a safe, welcoming, and friendly environment for all our customers. We’re proud to have become a trusted name in Hawke's Bay and beyond, and we continue to deliver exceptional service with the same passion and care that we’ve had since day one.

Thank you for choosing Pierce It. We can’t wait to help you express yourself with the perfect piercing!